'Nine months ago our practice was looking for a new Logo. Having met Andrew White from Seton Design around that time we asked him to have a look at this. Over a number of meetings Andrew asked us a lot of questions that led us to realise that a new name or logo, without the right thinking and purpose was not going to help us move our business forward the way we were visualising. Rather than this, Andrew took us through a complete ‘Rebranding’ protocol that began with us revisiting and restating how we saw ourselves as both a business and as the individual team members.
This exercise was extremely illuminating as it demonstrated that, in different ways, most team members were aligning themselves at varying degrees away from the business direction that they thought they were going. Once everyone had bought into re-aligning themselves there was an almost magical change in the business. Not only was this change positive, but it spawned growing improvement in the performance and job satisfaction of all team members, which has naturally led the business to operate at an improved level of performance expectation. Aside from the skills of the team at Seton Design in bringing to us a ‘rebranded’ business with a new name and an innovative Logo, we value even more the fact that we were looking for a way to take our Accountancy Practice to ‘the next level’ and Seton Design gave us the route to do this, by getting us all to share the same thinking about how we saw the business in the future and the rebranding process created the mechanics to set individual focus on this. Overall, what Seton Design did was to allow us to make the next step in taking our business to the next level. When we commissioned Seton we had concerns as to the financial commitment that the whole process necessitated, however we found that these concerns were unfounded, as the process they delivered has materially enhanced our performance capability'.
Norman Gregor CA
Director - Gregors' Accountants
Project activity:
• Positioning
• Strategy
• Branding
• Design
• Brand management