Seton Design is a branding and marketing consultancy with over 20 years experience in the corporate and consumer sectors. We help companies create, invigorate and build their brand.
EDINBURGH OFFICE DETAILS:

Seton Design
9 Great Stuart Street
Edinburgh EH3 7TP
Tel: 0131 226 4184
Email: enquiries@setondesign.com

Follow us on twitter: setondesignteam


Our Services
- Marketing
- Branding
- Annual reports
- Brand audits
- Design
- Literature
- Packaging
- eMarketing
- Website design and build
Edinburgh Alive after five campaign
Our latest project is the creation of a campaign brand logo for Marketing Edinburgh. This logo was for the launch of a new initiative 'Alive after five' to help increase retail footfall in Edinburgh after work hours. The brand logo uses a graphic speech bubble as the main concept idea supported by bright vibrant colours.

Press Release can be viewed here:

Rebranding of Rocela
Rebranding of one of Scotland's fastest growing IT companies.

View the website: http://www.rocela.com/

Alive after five campaign results
Our recent Alive after five marketing campaign in Edinburgh was a success

A total of 1000 people were surveyed at various times, the results were:

• Over 70% of Edinburgh residents had heard of the campaignand recognised the Alive after Five logo
• Bus advertising had the biggest reach of 52%
• Metro advertising had 24% reach
• Online advertising had 13.4% reach
• Beer mats and taxi advertising had 4.6% and 6%
80% of residents felt the campaign was effective with 98.2% stating that they had gone late night shopping during the campaign
84.4% had used the free car parking after 5pm

Overall results were very positive.





Seton Design refreshes Edinburgh retailer Aitken&Niven's website
Following a competitive tender Seton were tasked to give Aitken&Niven's website a new design interface which is more in-keeping with their branding and customer base.

This website can be viewed at www.aitken-niven.co.uk

Testimonial:
'We would thoroughly recommend Andrew White, from 'Seton Design'. Andrew has smoothly transferred over our website to a new platform and dealt with all our issues in a very professional manner. We will continue to work closely with Andrew to drive Aitken&Niven's brand forward, online and instore…….'.

Richard Ferguson - Director
Aitken&Niven



Brand refresh for Puddledub
Seton Design were asked by the Mitchell family who are very reputable and known farmers based in Fifeshire to refresh their Puddledub Pork branding. After careful research and consideration we approached the illustrator Iain McIntoch to produce a woodcut style illustration of a price winning Puddledub pig in a farm setting. This illustration would reinforce the brand values of the brand and be used in the main brand identity for the farm.

We are now developing this new branding across the companies bacon and sausage packaging.

Dundee Marketing Campaign for Capital Solutions
With a new office opening in Dundee city centre Capital Document Solutions required a marketing campaign targeting Dundee and Tayside to raise the company's profile and generate sales opportunities. Seton set about this task by implementing an advertising campaign that runs weekly throughout the month of May in the Dundee Courier business section.

To support the advertising Seton negotiated two PR articles for Capital that shall be placed to coincide with the relevant advert for that week. The sales team for capital have also been supplied with an A6 sized brochure that is French folded and consists of testimonials from existing clients reinforcing the benefits of Capital's various services. An incentive and call to action for the campaign is a free box of printer paper consisting of four reams along with a free consultation from the Dundee sales team which at the point of the consultation the sales team shall present the potential client with the brochure.

The advertising and PR can be viewed here.