Rebranding for Edinburgh IT Business
Rocela was one of the world’s fastest growing Oracle consultancies are an existing Seton client. In late 2012 Rocela undertook an extensive client survey which resulted in the company realigning their business and requiring a rebrand. Seton was commissioned following a credentials presentation. One of the first tasks was to help Rocela define the companies structure which resulted in Rocela changing to a Group format with three service brands. The rebranding was launched with all divisions in a staged process with a focus on digital marketing to drive traffic to the group website, to support this a monthly e-newsletter was produced, a social media campaign was undertaken, ‘master-class’ video channel set up on YouTube and a daily blog.
Objective: increase sales channels and group turnover as part of an exit strategy.
Rocela was acquired in January 2014 by Irish IT services company Version 1 for an undisclosed sum.
New property portfolio website for Savills
Working in partnership with Capscan who were handling the print element of the project, Seton was tasked to design and build a secure website that was easy to navigate, categorised all the properties and was user friendly, this new website property portfolio consisted of over 200 properties throughout Scotland which Savills were instructed to sell on behalf of their client Granger Estates.
<h3>Rebranding of Steadvale</h3>
Steadvale is an established engineering company, established in 1979 by two partners specialising in the reciprocating compressor market. Over the years Steadvale has grown into one of the most respected independent providers of Compressor and Dryer servicing, replacement parts and new installations. Seton was approached to help the company support the sales team by generating new leads, after an initial meeting and customer research it was clear that the company required a rebrand, part of this was to review the company structure to clearly identify service streams.
<strong>Customer Objective: </strong>Generate sales leads through the website and repositioning
This was a six-month project which met its objectives within the first three months of the website going live, contract requests from Heineken, British Sugar, and EON to tender for their air compressor and dryer servicing.
Marketing Campaign for Marketing Edinburgh
Our latest project is the creation of a campaign brand logo for Marketing Edinburgh. This logo was for the launch of a new initiative ‘Alive after five’ to help increase retail footfall in Edinburgh after work hours. The brand logo uses a graphic speech bubble as the main concept idea supported by bright vibrant colours.
Press Release can be viewed here.
Brand refresh for Fife Farm Producer
Seton Design was asked by the Mitchell family who is very reputable and known farmers based in Fifeshire to refresh their Puddledub Pork branding. After careful research and consideration, we approached the illustrator Iain McIntoch to produce a woodcut style illustration of a price winning Puddledub pig in a farm setting. This illustration would reinforce the brand values of the brand and be used in the main brand identity for the farm.
Integrated Brand Awareness Campaign
With a new office opening in Dundee city centre Capital Document Solutions required a marketing campaign targeting Dundee and Tayside to raise the company’s profile and generate sales opportunities. Seton set about this task by implementing an advertising campaign that runs weekly throughout the month in the Dundee Courier business section.
New Branding for IOM (Institute of Occupational Medicine)
Seton was tasked with providing a full brand audit with rebranding recommendations for the delivery of IOM’s identity and collateral materials. A key decision was to realign the company as a ‘solutions’ provider and create a sub-brand structure for each of the three specialist service areas.
New Branding for The Faculty of Advocates
The Faculty of Advocates is a body of independent lawyers who date as far back as 1532 when the College of Justice was established by an Act of the Scottish Parliament. We were approached to develop the current image and instill consistency of the brand throughout the many departments within the Faculty. After a lengthy implementation process, the brand was rolled out to a successful audience. This project involved the creation of a unique watermark for the entire stationery requirements for the Faculty.
Branding creation for a new venture
As Scotland’s leading body of lawyers, The Faculty of Advocates wanted to create a new division within their organisation called ‘The Free Legal Services Unit’, this unit was established to provide free legal advice and representation in deserving cases. The brand concept is based on the earliest 12 tables of law which were recorded by Hammurabi who was the King of the City of Babylon (1795 -1750BC). This was portrayed as a way to symbolise guiding steps through the legal process.
Experience in the Life Sciences sector
The BioIndustry Association (BIA)
We work on many projects for The BioIndustry Association (BIA), from digital newsletters to supplying event material for their annual Thistle event in Edinburgh. The BIA in partnership with UKTI was tasked in 2005 to promote the thriving Life Sciences sector in the UK to the American market. Seton Design after careful thought and research delivered a brochure along with CD insert with numerous response mechanisms. The initial project proved very successful and became an annual mailing.
Experience in the Financial sector
Barclays Online Management
Through our working relationship with MRM in London, we were asked to manage the monthly content for Barclays Wealth which involved product information updates, user experience design and structural updates and e-newsletter information updates for their Structured Products website.
Experience in the Energy sector
Our designer’s working relationship with ScottishPower goes back many years delivering branding, annual reports, internal staff campaigns, senior management incentives, newsletters, corporate brochure and joint marketing initiatives. The material was aimed at both stakeholders, staff, the public and industry peers to a worldwide audience. ScottishPower went on to win numerous awards and accolades for the excellent creative work that was produced.
Website Design and Build for Edinburgh Developer
Seton was tasked with the updating and re-design of the FM Group corporate website. The aim of the website was to increase the websites search rankings, improve the user experience, navigation, traffic and generate sales enquiries. The sales objectives were achieved within the first six months of launching the site and currently, the website is producing sales enquiries monthly allowing FM to complete a property sale per week.
Standard Life Investments
Our relationship with Standard Life has been built up over the last four years and we continue to produce literature on time and on budget which supports the companies brand image while helping to increase their sales revenue.
Cape Verde Resort Website
We have produced many projects for FM Developments, one of these was to produce a multi-language website to promote and help sell their developments in the Cape Verde Islands along with a brand building exercise which included literature and e-newsletters.